Edureify, the best AI Learning App has aimed to kickstart its students’ careers with professional coding Bootcamp job-ready courses and provide the industry expert guidance and mentorship to help them build their programming journey. Being aware of the tools that help in easy communication for efficient workflow is also essential to learn. Edureify, in this article, will provide a complete guide on how to use Mailchimp, an all-in-one market platform to establish better communication.
Read on to know more about Mailchimp and how to use it.
What is Mailchimp?
Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius. It is an all-in-one marketing platform that helps in managing and talking to clients, customers, and other parties of an organization. Mailchimp’s market approach focuses on healthy contact management practices, efficiently designed campaigns, and data analysis.
Some important things to know about Mailchimp are-
- It is a web-based application and works in most web browsers, which means one does not need to download any other software.
- It is user-friendly
- It has all the important and necessary features for better establishment of communication
- It is reliable
- It is free to use
Pros and Cons of Mailchimp
Before learning how to use Mailchimp, one must know its pros and cons.
Pros of Mailchimp-
- It is a well-established business
- It is easy to use with all the necessary features
- Free to begin with and one does not need to pay until they reach 2,000 email subscribers
Cons of Mailchimp-
- Its email marketing software is generic
- Can become expensive as the list of subscribers grows
Get Started with Mailchimp
People who are new to using Mailchimp need to first set up their free account, the steps for which are mentioned in this section. While setting up the account, one must also link their brand’s Facebook, Twitter, Instagram, and other social media accounts so that Mailchimp can automatically share the content on those platforms.
The following are the steps to follow to begin using and working with Mailchimp.
- Step 1- Visit the official website of Mailchimp and click on the ‘Sign Up for Free’ button. You will be redirected to the signup application form asking for your email, username, and password.
- Step 2- After submitting the information, one will receive an email from Mailchimp asking to activate your account by clicking the “Activate Account” button.
- Step 3- One needs to confirm they are human by clicking on the ‘I’m not a Robot’ button.
- Step 4- One needs to go through a series of setup screens that ask for more information regarding one’s business details, address, and more.
With these 4 easy steps, one can set up their Mailchimp account.
Once the account is created, the users will have the benefit of sending bulk mail, auto-responses, customizing their signup form, and other market strategies to reach more audiences.
Customize your signup form
Mailchimp allows one to customize their signup form and also set up their target audience. Edureify is here to provide the easy steps following which one can customize their signup form.
- Step 1- Click on the Audience button
- Step 2- Go to the Audience dashboard
- Step 3- If an organization has more than one audience then click on the Current Audience drop-down and select the option you want to work on
- Step 4- Go to the Manage Audience drop-down and choose the Signup forms
- Step 5- Select the Form Builder
- Step 6- Click on the Forms and Response emails drop-down menu and select the form you want to edit
- Step 7- Click on the Design It tab
- Step 8- To review the customization options, click through the Page, Body, Forms, or Referral tabs. Go through the drop-down menus and make the changes accordingly to the styles, colors, and fields. The changes will be saved automatically.
- Step 9- Click Save & Close after the edits are made
Create your campaign
Creating a campaign is also essential to reach more audiences. Drafting an attractive email campaign marks the efficacy of an organization. Using Mailchimp, individuals and companies can create an attractive campaign with the following steps-
- Step 1- Click on the Create icon
- Step 2- Click on the Email button from the drop-down menu
- Step 3- Click on the Regular button
- Step 4- Enter the name of the campaign and click Begin
Mailchimp offers a lot of customization options. One must go through the uses and controls of the Mailchimp dashboard properly before beginning any design to start a campaign.
Learn to Merge Tags
Mailchimp has an intuitive UI and is user-friendly. One of the key things to learn to better use Mailchimp is how to Merge Tags.
To appeal more to the audience and design emails that sound more personal, it is essential to use the dynamic tokens of Merge tags. Merge tags allow personalizing an email, for example-
*/FNAME/* is a merge tag that stands for the recipient’s first name. using */FNAME/* will add the personal touch of calling the recipient with their first name.
Set the Email Autoresponder Series
Mailchimp allows auto-response to emails. Here also one needs to customize their preferences to trigger the auto-response.
Some of the common uses of automated sequences are-
- Sending the ‘Welcome’ email to newly subscribed users
- Help new onboard users learn more about the product and services you offer with the educational mail series
- Content update emails for users who had requested online products or services from your site
- Automated response for those who requested some kind of quote
By clicking on the ‘Set up an automated welcome email’ one can select the various options for auto-response emails. There are templates available on Mailchimp. All one needs to do is set up their personal information and set up the triggers based on-
- Tags
- Subscriber Activity
- Ecommerce/ Purchase Activity
- Date Based
- API call
- Custom settings
Reporting and Analysis
The free version of Mailchimp also allows one to analyze reports on any email’s performance targeted for specific audiences. Along with reporting, Mailchimp allows one to see how each email performed to better analyze the following-
- What is the total number of subscribers
- What is the percentage of recipients who open the email based on the total number of people who receive it
- What is the percentage of recipients who click on a link attached in an email based on the total number of people who receive it
Here were the ways to use Mailchimp for better market reach. Mailchimp is one of the most widely used applications that helps in generating customized and personalized emails to make clients, subscribers, and audiences find a product or service more appealing.
Working with data science requires the optimal use of Artificial Intelligence. Edureify’s coding Bootcamp job-ready courses aim to prepare its students with all the essential tools required to become efficient developers. Learning about Mailchimp and other tools like the Statistics of Machine Learning, Machine Learning Algorithms, Azure Machine Learning, and more will help students become more tech-savvy.
Taking the coding Bootcamp job-ready courses with Edureify will benefit a student in the following ways-
- Get guidance and mentorship from the industry experts
- Attend live classes and also get access to recorded lectures of the missed live classes
- With the 6 months program that includes 2 months of coding Bootcamp, students will get 200+ learning hours
- Get professional guidance for lucrative jobs
- Take part in real-life projects
- Get all your doubts cleared instantly
So wait no more. Begin your technical journey with Edureify today.
Some FAQs on Mailchimp-
1. What is Mailchimp?
Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius. It is an all-in-one marketing platform that helps in managing and talking to clients, customers, and other parties of an organization. Mailchimp’s market approach focuses on healthy contact management practices, efficiently designed campaigns, and data analysis.
2. Is Mailchimp free to use?
Yes, initially Mailchimp is free to use. But as the number of users grows, one needs to pay for the Mailchimp services.
3. What are the Pros of using Mailchimp?
The Pros of using Mailchimp are-
- It is a well-established business
- It is easy to use with all the necessary features
- Free to begin with and one does not need to pay until they reach 2,000 email subscribers
4. What are the Cons of using Mailchimp?
The Cons of using Mailchimp are-
- Its email marketing software is generic
- Can become expensive as the list of subscribers grows
5. From where can I learn more about Mailchimp and other technical software?
Edureify with its coding Bootcamp job-ready courses will enable students to learn more about all kinds of software and tools to become efficient web developers.
