Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Its evolution in the 1990s and 2000s transformed the way brands and businesses use technology to sell themselves. As digital platforms have become more integrated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical stores, digital marketing campaigns have become more common, combining SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, and social media marketing.
Key Benefits of Digital Marketing
Marketing executives are responsible for driving organic growth for their companies. This program will teach you how to create and implement an integrated marketing plan that will match your company with customer requirements and set it apart from the competition. Whatever your industry, you’ll walk away with the frameworks, concepts, and tools you need to take a more strategic approach to market strategy formulation and implementation and generate profitable growth.
Courses Offered
The courses offered at Eduriefy for Digital Marketing will start on 30 May 2022 and the students can opt for the courses directly through the website. The fees for the course are 35,000 only/- and this amount is investible for a safe and secure course with Eduriefy. This course will help you in going to the highest pedestal of Digital Marketing.
You can buy the courses directly from here. With the input of two hours daily from 08 pm to 10 pm, you can learn the utmost from Edureify. There are around 58 modules and all of them are discussed here:-
Download the Digital Marketing course brochure and get yourself enrolled in the batch starting from 30th May 2022.
Advance Digital Marketing Modules
- Google displays:- This course is extremely useful for people who want to spread their knowledge and work among a large group of people. For this, they need to learn about the techniques and this course can certainly help you.
- Google Shopping ads:- All in-depth knowledge of creating shopping campaigns and shopping ads will be provided. This will help you in tackling the products that you need for any kind of startup.
- Mobile Advertising:- The Advanced Mobile Marketing course helps you gain insights into how mobile can be an effective means of marketing communications. By the end of this course, you will have learned the art of mobile advertising, responsive website designs, campaign management, app marketing, mobile advertising, responsive website designs, mobile marketing analytics, & integrated social media marketing.
- App Advertising:- The Introduction to App Campaigns online course teaches marketers and app developers how to use App campaigns to grow their app businesses. You’ll learn how App campaigns work, how to create effective campaigns for your goals, and how to measure long-term success towards those goals. This course was created by Google marketing professionals and vetted by the product team that built App campaigns at Google.
- Youtube Ads:- Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale.
- Youtube channel creation and Video optimization:- This course will help you in learning about the basic steps of youtube channel creation and make it reach a large no. of audiences to increase subscribers.
- Viral Marketing:- In this module, you’ll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. You’ll explore the science behind why some things become popular while others fail. You’ll also discover the key principles or six factors that make messages stick.
- Content Marketing:- This certification course will give you an overview of how to become an effective content marketer and generate results out of your content.
- Branding:- Branding is a form of marketing, but that’s not all it is. You can learn all about Brand Management from Eduriefy, and how to build, maintain, and alter a brand throughout an organization’s life
- Targeted Ad Copies Creation:- The Digital Marketing Certification Course in targeted ad Marketing certification will teach you how to become an effective digital marketer with an inbound-first mindset.
- Landing Page Creation:- Maximize every piece of content you publish with conversion-optimized pages, pop-ups, alert bars, and A/B tests that transform your web traffic into leads and customers.
- Google search Console -webmasters:- You can now prepare for a new career in a high-growth field without any prior experience. The Career Certificates program offers professional training designed by Google and the opportunity to connect with top employers.
- Keyword research with different tools:- In this Keyword Research Training Course, you’ll know What Keywords Are and How to Properly Utilize Them for SEO. In this Keyword Research Training Course, you’ll know how to easily Navigate & Use Google Keyword Planner Tool, Long Tail Pro, and other Free Keyword Tools.
- Competitive analysis & audit:- In this course, we’ll look at what’s worked for your brand, and what hasn’t, and benchmark it against a competitive landscape. From your best time to tweet to the hashtag that you’re missing out on, this audit helps get you the answers. Together, we’ll move your data analysis off the page and into a plan.
- SEO -On-page, Off-page:- On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.
- Google Tag Manager:- Learn & Understand and Use Google Tag Manager with confidence. Learn how to deploy various tags and track them in Google Analytics. Achieve Google Analytics implementation Mastery Learn how to use Data Layer to track certain actions. Learn how to deploy Facebook pixel via Google Tag Manager
- Facebook Marketing:- This course will help you in learning the strategies for Facebook marketing.
- Instagram Marketing:- If you want to promote your products on Instagram, then join this course and learn to handle Instagram marketing.
- Quora Marketing:- Quora is a wide social media platform and quora marketing will help in the expansion of your career with the help of digital marketing.
- Bing Webmasters:– Bing webmaster is also included in the digital marketing course. Learn updated and advanced Bing webmaster tools training course on live projects by industry experts with in-depth theory, and case studies.
Career Plus Modules
- Digital Marketing Agency Intro:- This will help the candidates in the initial phase of digital marketing. Learn to grow with Edureify.
- Content writing vs blogging:- You will get to know the basic specifications of content writing and blogging. This is essential for digital marketing.
- Affiliate Marketing:– If you want to know the chain between various markets, then join this course for more details.
Growth Optimization Process
- Targeting ads with Facebook pixels:- You will learn to target Facebook ads which is an important part of digital marketing.
- Data-Driven Growth Hacking:- This course will also include data analytics, examples, and Statistics which will help in digital marketing.
- We help build digital careers:- You can build your career digitally with Edureify’s courses.
- Growth Optimization Process:- Optimize process in practice. Lower the cost of a specific process. How to measure the costs of processes. What other KPIs matter when it comes to process. How to make the process faster. Increase the quality of products and services
- Conversion tracking setup for website & Calls:- A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns.
Marketing Strategies
- Persuasive marketing techniques:- For executives navigating an ever-changing marketing landscape, this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy across multi-level teams.
- B2b Marketing Strategies:- This course offers a unique perspective on the differentiating aspects of the business to business (B2B) marketing that can be contrasted to traditional business-to-consumer (B2C) marketing which is the subject of most other marketing courses.
- B2C Marketing Strategies:-This will be part 2 of a two-series foundation course for the Specialization: International Marketing & Cross Industry Growth for B2C marketing strategies.
Problems in Career Growth
The Covid-19 problem has confirmed what we already knew: businesses must communicate in extremely local and exact ways, addressing specific consumers based on their circumstances and what matters most to them. That requires a thorough grasp of the situation on the ground, country, state, and zip code-wise. It may also involve personalizing messages shop by the store for some firms, such as banks, restaurants, or retailers.
- Beyond geography, we’ve discovered that marketing communications must be personalized, based on an individual’s situation and values rather than demographics like age and gender.
- Defining consumer segments that identify people according to many variables that influence their purchasing behavior — from age to income — is essential for creating a personal, human connection within every advertising message.
- After the pandemic, everything has become online and digital marketing can provide a good way into it. With the best digital marketing course at Eduriefy, the candidates can learn and grow together.
How can Eduriefy Help?
Eduriefy can help the candidates through the following ways in Digital Marketing:-
- You can work on live projects while you study.
- The chance of getting relevant industry knowledge from experts.
- The candidates will be offered 16 types of certificates which will be very helpful in your future jobs.
- Use free tools which will help you in gaining more.
- Grab the opportunity to seek a 100% job guarantee from Eduriefy.
